Al Davis Book, Written By NSSA HoFer Olderman, Out In September

    From Triumph Books release:

Unprecedented access to the iconoclastic and controversial Al Davis


In 1966, Al Davis arrived as a general partner and part owner of the Oakland Raiders and demanded only one thing: excellence.  He transformed an AFL also-ran into the vaunted Silver and Black, challenging the old-world standards of professional football with his aggressive vertical passing game and bold philosophy.


In Just Win, Baby: The Al Davis Story, Murray Olderman, an acclaimed sportswriter and Davis’ longtime friend, gives a never-before-seen glimpse of this trailblazer, a peek behind the curtain at the inner workings of Al Davis.  Davis gave Olderman unparalleled access before he passed away in 2011 and included in the revelations are:


  • The rise and precipitous fall of relationships with Pete Rozelle and many others within the NFL
  • Surprising details about the Raiders controversial moves between Oakland and Los Angeles, including almost moving the team to Seattle
  • The early advice Davis received from legendary baseball owner Bill Veeck about successfully running a sports franchise
  • His discovery of NFL coaching and broadcasting legend John Madden


With a treasure trove of previously untold anecdotes, personal reminiscences, and highlights of Davis’s leadership of the Raiders as professional football became America’s premier spectator sport, Just Win, Baby chronicles the major impact this maverick owner had—not only on professional football but also on American sports.


About the Author:

Murray Olderman is a renowned and award-winning sports cartoonist and journalist. He is the coauthor of Starr: My Life in Football, and his columns and cartoons have appeared in more than 700 newspapers for nearly 35 years. He is a member of the Pro Football Hall of Fame, the National Sportscasters and Sportswriters Association Hall of Fame, and the International Jewish Sports Hall of Fame. He lives in Rancho Mirage, California.


CONTACT: Josh Williams ∙ Independent Publishers Group ∙ 312.337.0747 ∙



Hardcover ● $24.95 ● 6 x 9 ● 224 pages ● 1-color; one 8-page 1-color insert ● ISBN: 978-1-60078-764-5 ● PUB DATE: September 2012

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